
ABOUT THE CLIENT
One of the largest utility rental companies in North America wanted to improve its sales outreach and email campaign management using Salesforce. The company faced challenges in managing follow-ups, tracking engagement and handling initial outreach activities efficiently across sales teams.
THE CHALLENGE
Manual effort in managing outreach campaigns slowed sales teams and limited scale.
Difficulty tracking email engagement and follow-ups across prospects.
Delays in responding to prospects at the right time reduced conversion opportunities.
Lack of consistency in sales communication across reps and campaigns.
Need for better visibility into campaign performance and lead activity.
THE SOLUTION - CUSTOMIZED SDR AGENT
Tailored outreach workflows inside Salesforce aligned with the client's sales process and engagement strategy.
Improved email campaign management and tracking, giving sales teams clear oversight of every prospect interaction.
Automated follow-up processes for sales teams to ensure timely, consistent prospect engagement.
User-friendly setup aligned with the client's existing Salesforce environment no disruption to current operations.
Customized email communication styles for prospect outreach to maintain brand voice and relevance.
Enabled automated responses with requested prospect information for faster engagement turnaround.
Simplified meeting scheduling workflows for requirement discussions, reducing friction in the sales cycle.
BUSINESS OUTCOMES
30% faster and more consistent outreach execution across the sales team.
40% improved response tracking for sales campaigns and prospect engagement.
25% reduction in repetitive manual tasks, freeing up time for high-value selling activities.
30% improvement in follow-up consistency, ensuring prospects receive timely and relevant communication.
20% increase in prospect engagement time, helping sales representatives focus on meaningful customer conversations.
TOOLS & TECHNOLOGIES USED


Rental
In an effort to streamline customer communication and reduce manual workload, our team implemented an automated email system for sending order confirmation PDFs. The goal was to ensure accuracy, brand consistency, and timely notifications, while minimizing errors in recipient details. By leveraging dynamic data from Quotes and Orders, and using standardized email templates, we achieved a fully automated solution that enhances efficiency and improves the customer experience.

Logistics & Supply Chain
In modern supply chain management, efficient distribution resource planning (DRP) is key to optimizing inventory and meeting customer demands. To enhance this process, we developed an AI-powered chatbot using the Agentic AI framework. The chatbot handles sales and inventory queries, leveraging multi-agent AI to automate data retrieval and provide real-time insights. It streamlined decision-making,reduced manual efforts, and improved operational efficiency in DRP.