
Automated Customer Communication for Order Confirmations
INTRODUCTION
In an effort to streamline customer communication and reduce manual workload, our team implemented an automated email system for sending order confirmation PDFs. The goal was to ensure accuracy, brand consistency, and timely notifications, while minimizing errors in recipient details. By leveraging dynamic data from Quotes and Orders, and using standardized email templates, we achieved a fully automated solution that enhances efficiency and improves the customer experience.
PROBLEM
Manual Process
Manual emails delayed communication with clients.
Template Variance
Email templates were inconsistent across users.
Contact Accuracy
Primary contacts were sometimes missed or sent wrong info.
Data Integration
PDF generation had to include dynamic quote/order data.
SOLUTION
Trigger-Based Automation
Custom Apex trigger built on the Order object to initiate automation.
PDF Generation
- Visualforce PDF or LWC-based PDF rendering via Apex.
- Includes dynamic fields like Event Dates, Delivery & Pickup Dates, Product Line Items with Quantity and Price.
- Footer section pulls Terms and Conditions dynamically using Custom Metadata.
Email Template
Lightning Email Template designed with merge fields from both Order and Quote for personalization.
Primary Contact Mapping
Logic automatically identifies and fetches the Primary Contact from the associated Quote.
Email Send Logic
Apex logic handles email dispatch with the generated PDF attachment.
BUSINESS OUTCOME
Automated Emails
100% automated email with attachment
Dynamic Data
Dynamic data from Quote and Order.
Instant Delivery
Instant email on Order creation
Unified Template
Unified template with logo and footer
Contact Fetch
Auto fetch Primary Contact
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Client
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